About Us

Welcome to Develife, your trusted source for premium fresh and sustainable New Zealand seafood. Founded and operated by Martin Devereux, our business is rooted in Napier, New Zealand — a coastal region renowned for its crystal-clear waters, rich marine ecosystems, and superior quality seafood resources.
We are passionate about connecting global customers with the finest ocean produce straight from New Zealand’s pristine coastlines. Unlike ordinary seafood suppliers, we adhere to strict local fishing and aquaculture standards, focusing on natural growth, sustainable harvesting, and fresh traceability. Every piece of seafood we offer is carefully selected, inspected, and processed to lock in its original tender texture and pure ocean flavor, delivering authentic New Zealand seafood delicacies to every table.
At Develife, quality and integrity are our core principles. We commit to ethical fishing practices, eco-friendly operations, and zero-compromise product quality, ensuring every customer enjoys safe, fresh, and premium seafood. Whether for daily family meals, fine dining recipes, or bulk wholesale needs, we provide reliable seafood solutions tailored to global customers.
What drives us forward is simple: to share the pure, fresh taste of New Zealand’s oceans with the world, and build long-term trust and partnerships with every client through professional service and top-tier products.